In addition, there are significant automatic penalties on Amazon if you don’t manage your inventory and operations. Selling to Amazon involves some of the same types of costs as Walmart, except Amazon has assumed both the role of distributor and retailer hence they get a bigger piece of the pie.
It’s a distribution business, like any other, which means it comes down to operations, costs, and having the right product. Legacy has been selling physical products to Walmart for all of its 25-year history so retail is not new territory for us, but Amazon is a different beast. The games cover every major category of PC casual games, although the best sellers are almost always hidden object bundles of 5, 10, or 15 games packaged together. (Seasonality plays a big role in sales, with Christmas being huge.)Ĭurrently, you can find 80+ different game packs in Legacy’s Amazon store. Plus, we had to learn how to profitably manufacture and ship one unit at a time to customers, rather than mass produce 20,000 units and ship to Walmart, the historical mainstay of our business.ĭespite many challenges, our sales on Amazon have grown to $10,000 to $15,000/month in the past six months. We knew there were plenty of resellers on Amazon hawking old discs of ours that they bought at Walmart, but we didn’t know if the casual PC games business on Amazon could scale. When we launched the business on Amazon back in March 2022, we weren’t sure if this new distribution channel would be successful or not. Old school, I know, but you might be surprised to learn how many collectors still like physical product!Ībout 50% of Amazon customers ultimately come to the Legacy Games website, sign up for an account, and download digital versions of the games, especially if they no longer have a working disc drive or if the game is so large it can’t fit on a disc. We sell more than 80 game packs in DVD cases with digital codes. Legacy has been selling casual games on Amazon for a little more than a year.
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